A new era of
e-commerce growth

From insights to execution, RX gives you the tools to
grow smarter, faster, and profitably—without the complexity

5.0 Rating
dermalogicaDries Van NotenBrümateNestHoney BirdetteOgerRhodeFive CBDThe Mercer BrandBéisSculpted by AimeeGood ProteinOrigin CoffeeRefySavile Row CompanyMaap
dermalogicaDries Van NotenBrümateNestHoney BirdetteOgerRhodeFive CBDThe Mercer BrandBéisSculpted by AimeeGood ProteinOrigin CoffeeRefySavile Row CompanyMaap
Integrated Growth Platform

Data. Insight. Action.
One easy place.

Customer Intelligence

Understand your customers KPIs, behaviors, and how to grow with them. Start segmenting with precision, and turn insights into action.

Identity & Tracking

Capture every click, session, and conversion. Resolve identities with first-party data, server-side tracking, and RX Pixel technology.

Smart Automations

Act on your data in real time. RX automates workflows across audiences, merchandising, email and SMS so you can personalize at scale.

Marketing Intelligence

Attribution models, KPI Hub, and rich insights help you stop waste and invest in what actually moves the needle.

AnalyticsCustomer Intelligence

Better analytics & insights

Access 100+ expert tools and reports to truly understand your customers. Track key metrics, analyze cohorts, and create segments with confidence.

RFM Analysis
Cohort Viewer
LTV Insights
Product Analysis
Follow-up Purchase
Segment Builder
RetentionX
Explore
IdentityRX identity & Conversion Tracking

Track every session,
every click, every conversion.

Get a live view of every customer. Who they are, how they behave, and how to unlock LTV from every segment.

Subscription
Ora Exfoliating Polish
DEVICE
Desktop
TIME
1 min ago
Support
Chat Started
DEVICE
Desktop
TIME
5 min ago
View
Ora Exfoliating Polish
DEVICE
Mobile
TIME
15 min ago
Attribution
Replenish Reminder Email
DEVICE
Desktop
TIME
Today
Review
Left Review
DEVICE
Mobile
TIME
20 days ago
Signup
Email Newsletter
DEVICE
Mobile
TIME
28 days ago
Purchase
$99 (1 item)
DEVICE
Mobile
TIME
28 days ago
Add to Cart
Ora Exfoliating Polish
DEVICE
Mobile
TIME
28 days ago
Attribution
Retargeting: Browse Aband...
DEVICE
Mobile
TIME
30 days ago
View
Purity Cleaning Oil
DEVICE
Desktop
TIME
30 days ago
View
Ora Exfoliating Polish
DEVICE
Desktop
TIME
30 days ago
Search
Exfoliating Polish
DEVICE
Desktop
TIME
30 days ago
Explore
AutomationsAutomations

Automate workflows & tasks

Transform customer data into action—without extra lift from your team. From predictive insights to dynamic workflows, RX helps you move faster, target better, and scale.

Email & SMS automation

Our AI forecasts churn risk, product recommendations, and models outcomes so you can act before they hit the bottom line.

Activate the right audience

Identify customers at risk of churning or those ready to order. Route them into action based flows before it’s too late.

Merchandising automation

Optimize your conversion rate by applying your customer data and smart rules to automate page sorting saving time and powering sales.

Background
Ky One-Piece
Ky One-Piece
$120
Chunky Scrunchie
Chunky Scrunchie
$90
Caban Bow Top
Caban Bow Top
$50
Square Toe Lily
Square Toe Lily
$120
Lulu Bikini Bottom
Lulu Bikini Bottom
$50
Bucket Hat
Bucket Hat
$90
Bandeau Bikini Top
Bandeau Bikini Top
$152
Bandeau Bikini Top
Bandeau Bikini Top
$152
Tie Up Bikini Bottom
Tie Up Bikini Bottom
$104
Explore
IntelligenceInsights

Detects trends, finds revenue.

Our AI runs in the background to spot opportunities, patterns, and anticipates what to do next, and the direct revenue impact.

InsightInsight
Explore
AutomationsJust Released

RX Identity & Conversion APIs

With RX Identity’s Conversion APIs you can seamlessly collect and push any behavioral or conversion events across your entire stack. Use our templates to instantly level up your strategy, or create your own.

Every event. Every detail.

Start capturing events at near-lossless levels by resolving anonymous interactions to known customers. Push richer, customer-level signals to platforms like Meta, Google, and TikTok—improving attribution, sharpening strategy, and boosting ROAS.

Event
Event
Event
Event
Workflow Trigger
Workflow Push

Build custom API workflows

No code needed. Click, select, and build high-powered flows tailored to your funnel across your stack.

API template library

Work from a powerful set of API templates to get up and running in just a few clicks.

Template Library Background
Template Library
Testimonials

Trusted by leading DTC brands

“Rollout was seamless and within a few days, we were able to consolidate our stores and accounts and have full data on all of our Shopify customers historically”

Customer Logo

"RetentionX gives Dermalogica a clear, actionable view of what drives customers—answering questions with a data tool that teams across markets can access easily."

Customer Logo

“Must-have app for any Shopify ecommerce. Set-up is truly seamless and the solution very easy-to-use, gives you immediate access to tons of powerful consumer insights”

Customer Logo

“RetentionX is nothing short of fantastic and incredibly helpful in uncovering data that really grows your business. The extra support from the team has been very much appreciated and I look forward to continuing to use it and watch our business grow like never before.”

Customer Logo

“RetentionX has been a game-changer for our customer insights. The dashboards are intuitive, and the segmentation tools help us take action fast. Highly recommend for any brand serious about retention.”

Customer Logo

“Our rep was not only technically sharp but also provided strategic guidance, which made implementation quick and easy. It felt less like turning on a tool and more like unlocking a new capability for our business.”

Customer Logo

“Our overall marketing has gotten a lot more visibility and has helped with an adjusted course instead of chasing flat ROAS that most digital marketing agencies will be limited to, if we were not feeding them the intel provided to us by RX.”

Customer Logo

“RetentionX has been an invaluable tool for solving complex multi-store funnel analytics, giving us clear visibility into customer behavior across different touch points”

Customer Logo

Proven Success

We crunched the numbers. See how brands perform before and after using RetentionX.

1,500+ Brands
36 %

Ø LTV
Improvement

300 x

Ø Return
on Investment

21 %

Ø Repeat
Purchase Rate

Results are calculated using average client KPI performance after 12 months of using RetentionX.
Integrations

Just a couple of clicks

Connect RX to your partners in minutes—
email, ads, commerce, and custom imports.

Google Ads
Meta Ads
TikTok
Pinterest
Klaviyo
Mailchimp
ActiveCampaign
Attentive
Zendesk
Recharge
Gorgias
Shopify
BigCommerce
Other Platforms
Google Analytics
Snapchat
Voyado
Adform
Google Ads
Meta Ads
TikTok
Pinterest
Klaviyo
Mailchimp
ActiveCampaign
Attentive
Zendesk
Recharge
Gorgias
Shopify
BigCommerce
Other Platforms
Google Analytics
Snapchat
Voyado
Adform
Admitad
Awin
Bing
Brevo
CJ
Criteo
Hubspot
Impact
Intercom
JSON HTTP Request
Linkedin
Nextdoor
Pipedrive
Piwik
Quora
Rakuten
Reddit
Refersion
Admitad
Awin
Bing
Brevo
CJ
Criteo
Hubspot
Impact
Intercom
JSON HTTP Request
Linkedin
Nextdoor
Pipedrive
Piwik
Quora
Rakuten
Reddit
Refersion
Roqad
Salesforce
SendGrid
ShareASale
Slack
Telegram
Webgains
Xandr
Teams
Mixpanel
Sendlane
Postscript
Omnisend
Braze
Yotpo
Billy Grace
Moengage
Grin
Roqad
Salesforce
SendGrid
ShareASale
Slack
Telegram
Webgains
Xandr
Teams
Mixpanel
Sendlane
Postscript
Omnisend
Braze
Yotpo
Billy Grace
Moengage
Grin
Explore

Frequently Asked Questions

What is an Integrated Growth Platform?

An Integrated Growth Platform means we are much more than analytics & reporting (but very good at that too). Our platform brings a strategic set of functionalities: customer intelligence, automation, identity resolution, and marketing attribution, into one easy-to-use platform. You get the benefit of fewer tools, faster decisions, and much smarter growth without the need to stitch everything together.

Can I trial RetentionX?

Yes, we offer a 30-day risk free trial. During the trial you will be able to see your data and have access to a RetentionX expert.

How easy is the setup & integration?

Very. Most brands are fully connected and seeing insights within an hour or two. Larger businesses can take slightly longer. Just connect your tools using your account log-ins and RX starts importing and analyzing your data. Additionally, we have a large number of best-practice segments, templates, and materials that you can start using instantly.

What kind of support do I receive from RetentionX?

Every single customer gets onboarding support from one of our experts and full access to a huge library of helpful videos, articles, and more. In addition, our Growth plan includes a dedicated Customer Success Manager to work closely with you and your business.

Which RetentionX plan tier is right for me?

Each plan is designed to meet you where you are and scale as you grow:

Starter: includes the essentials—dashboards, customer and product analytics, LTV tracking, 30 segments, audience sync, and data enrichment. Ideal for teams getting started with retention and growth.

Core: Adds predictive modeling, identity resolution, marketing intelligence and access to our Conversions API. You also get 50 segments, 50+ integrations, multi-store support.

Growth: Best for high-volume stores operating at scale. You’ll unlock 100 segments, AI-powered insights, custom data imports, Slack channel support, and more.

Do I need to be a certain size to make RetentionX worth it?

Not at all. Actually the sooner you start thinking about Retention, LTV, and optimization the better. We call it customer compounding and the sooner you start compounding customers the better.

Do I need to be a data expert?

Nope. The primary users of RetentionX are e-commerce teams, marketers, and founders—not just analysts (but they love it too). One of the reasons people love us is because how easy our platform is to use work with. All of our features are intuitive to use, and take action on.