Cookie Policy
Last updated December 16, 2025
This Cookie Policy explains how RetentionX, Inc. (“Company,” “we,“ “us,” or “our”) uses cookies and similar technologies to recognize you when you visit our website at https://www.retentionx.com (the “Website”). It explains what these technologies are, why we use them, and how you can control their use.
In some cases, cookies may collect personal information or become personal information when combined with other information. For more details on how we process personal information, please see our Privacy Notice.
What Are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used to make websites function properly or more efficiently, as well as to provide reporting and analytics information.
Cookies set by the website owner are called first-party cookies. Cookies set by parties other than the website owner are called third-party cookies. Third-party cookies enable features or functionality such as analytics, advertising, and embedded content to be provided on or through the website.
Why Do We Use Cookies?
We use first- and third-party cookies for several reasons:
- Strictly necessary cookies are required for technical reasons for the Website to operate and cannot be disabled.
- Analytics and customization cookies help us understand how the Website is used and improve its performance.
- Advertising cookies help us measure and optimize marketing campaigns related to our Services.
- Social networking cookies enable social sharing functionality and integrations.
Details about the specific cookies we use are provided below.
How Can I Control Cookies?
You have the right to decide whether to accept or reject cookies. You can manage your preferences through our Cookie Consent Manager, which is available via the cookie banner and on our Website. You can choose which categories of cookies you accept or reject. Strictly necessary cookies cannot be rejected, as they are required for the Website to function.
You may also configure your browser settings to refuse or delete cookies. Please note that disabling cookies may affect the availability or functionality of certain parts of the Website.
Cookies We Use
Strictly Necessary Cookies
These cookies are required to provide services available through our Website and to enable core functionality, such as security and access to protected areas.
| Name | Provider | Purpose | Type | Expiration |
|---|---|---|---|---|
| __cf_bm | Cloudflare (various domains) | Bot management and security | HTTP cookie | 29 minutes |
| retentionx_device_id | retentionx.com | Device identification and security | Local storage / HTTP cookie | Persistent |
| X-CSRF-TOKEN | retentionx.com | Security and CSRF protection | Server cookie | Session |
Analytics and Customization Cookies
These cookies collect information about how visitors use the Website, helping us improve performance and user experience.
| Name | Provider | Purpose | Type | Expiration |
|---|---|---|---|---|
| _ga / ga* | Google Analytics | Distinguish users and analyze site usage | HTTP cookie | 1 year 1 month |
| apolloAnonId | retentionx.com | Anonymous analytics and usage insights | Local storage | Persistent |
| cal_anonymous_id | calendly.com | Scheduling functionality and anonymous visitor tracking | HTTP cookie | Up to 1 year |
Advertising Cookies
These cookies are used to measure and improve the effectiveness of our marketing campaigns and may support retargeting related to our Services.
| Name | Provider | Purpose | Type | Expiration |
|---|---|---|---|---|
| _fbp | Meta | Marketing measurement and retargeting | HTTP cookie | 2 months 29 days |
| _gcl_au | Google Ads | Advertising performance measurement | HTTP cookie | 2 months 29 days |
| bcookie / lidc / UserMatchHistory | B2B advertising and analytics | Server cookie | 1 day – 12 months |
Social Networking Cookies
These cookies enable social media features and integrations.
| Name | Provider | Purpose | Type | Expiration |
|---|---|---|---|---|
| bscookie | Authentication and social features | Server cookie | 11 months | |
| guest_id / personalization_id | Twitter/X | Social media integration and analytics | Server cookie | Up to 2 years |
Other Tracking Technologies
We may also use technologies such as web beacons or tracking pixels. These are small graphic files that allow us to understand usage patterns, measure campaign effectiveness, and improve Website performance. These technologies typically rely on cookies and may not function properly if cookies are disabled.
Do We Serve Targeted Advertising?
We may work with third-party partners to measure and optimize marketing campaigns related to our Services. These partners may use cookies or similar technologies to collect information about interactions with our Website and other online properties.
The information collected does not directly identify you unless you choose to provide identifying information.
How Can I Control Cookies In My Browser?
Browser controls for managing cookies vary by browser. You can find more information in your browser’s help menu:
You may also opt out of certain interest-based advertising through industry programs such as:
- Digital Advertising Alliance
- Digital Advertising Alliance of Canada
- European Interactive Digital Advertising Alliance
How Often Will You Update This Cookie Policy?
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for legal or regulatory reasons. The “Last updated” date at the top of this policy indicates when it was most recently revised.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please contact us at:
Email: privacy@retentionx.com
Mail:
RetentionX, Inc.
411 E Wisconsin Ave #2350
Milwaukee, WI 53202
United States
