Know who drives
your growth.
Turn customer data into real-time intelligence with dashboards,
powerful segmentation, and rich insights that will improve your
retention and LTV.
Target smarter.
Personalize faster.
Build precise customer segments in seconds—using behavior, LTV, product affinity,
channel, cohort, and more. Whether launching a campaign or doing strategic planning,
RX helps you identify, compare, and activate customers fast.
RX templates
Start fast with pre-built, best-practice segments designed around proven E-Commerce use cases.
Custom builder
Combine flexible rules and filters to build segments tailored to your business and strategy.
Compare segment KPIs
See how each segment performs and compare AOV, LTV, retention, churn, and more.
Take action
Push any segment directly to Klaviyo, Meta, or your platform of choice in one click.
Understand every customer.
Master LTV
Track and predict which customers are most likely to generate future revenue—and where to focus your retention and reactivation efforts.
Expert cohort analysis
Quickly visualize customer behavior over time to uncover drop-off patterns and retention opportunities. Analyze any segment and KPI.
360° customer profiles
Get a full, unified view of every customer across sessions, stores and behaviors. No duplication, no guesswork—just clarity.
RFM modeling
RX automatically segments your customers using RFM analysis—Recency, Frequency, and Monetary value. Get instant visibility into your customers.
Product insights & cross selling
Uncover hidden opportunities and identify which products are unlocking LTV, repeat purchasing, and retention.
Predict & prevent churn
Know about customers at risk of churning or those ready to order. Route them into action based flows before it’s too late.
RX IDENTITY & CONVERSION TRACKINGEnrich profiles with real-time attribution.
Layer in first-party data and lossless tracking to create 360 profiles.
Improve segmentation, and unlock precision targeting across your marketing
stack by capturing every click, and conversion.
Trusted by leading DTC brands
“Rollout was seamless and within a few days, we were able to consolidate our stores and accounts and have full data on all of our Shopify customers historically”
"RetentionX gives Dermalogica a clear, actionable view of what drives customers—answering questions with a data tool that teams across markets can access easily."
“Must-have app for any Shopify ecommerce. Set-up is truly seamless and the solution very easy-to-use, gives you immediate access to tons of powerful consumer insights”
“RetentionX is nothing short of fantastic and incredibly helpful in uncovering data that really grows your business. The extra support from the team has been very much appreciated and I look forward to continuing to use it and watch our business grow like never before.”
“RetentionX has been a game-changer for our customer insights. The dashboards are intuitive, and the segmentation tools help us take action fast. Highly recommend for any brand serious about retention.”
“Our rep was not only technically sharp but also provided strategic guidance, which made implementation quick and easy. It felt less like turning on a tool and more like unlocking a new capability for our business.”
“Our overall marketing has gotten a lot more visibility and has helped with an adjusted course instead of chasing flat ROAS that most digital marketing agencies will be limited to, if we were not feeding them the intel provided to us by RX.”
“RetentionX has been an invaluable tool for solving complex multi-store funnel analytics, giving us clear visibility into customer behavior across different touch points”
Frequently Asked Questions
RX brings all key E-Commerce disciplines together. The insights are relevant across functions: from CRM, Performance Marketing, and E-Commerce to Merchandising, Operations, and Leadership. All teams work from the same data, definitions, and KPIs, creating better alignment and a shared growth strategy.
Once your data is imported, we automatically do the number crunching and pre-load all reports. Your insights are built on industry standards and best practices from leading brands, giving you complete, in-depth reporting without spending hours building dashboards manually. You still retain full flexibility through segmentation, filters, and other customization options.
Yes, our AI Predictions analyze customer behavior, detect patterns, and project future LTV development. This allows you to identify high-value customers early. The model also highlights churn risk so you can proactively prevent valuable customers from leaving.
Yes. Once you identify your most important customer segments, you can sync them directly to your marketing platforms to run tailored campaigns, build lookalike audiences, or create exclusion groups.
RetentionX equips you to build customer-focused retention, product, and CRM strategies. Even automate them. Brands using RetentionX see up to 36% higher profits within 12 months by executing customer-led retention, merchandising, and CRM strategies.
Every single customer gets onboarding support from one of our experts and full access to a huge library of helpful videos, articles, and more. In addition, our Growth plan includes a dedicated Customer Success Manager to work closely with you and your business.
Yes, we offer a 30-day risk free trial. During the trial you will be able to see your data and have access to a RetentionX expert.
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