Attribution is broken.
We fixed it.
Begin to reveal the hidden revenue and conversions that cookie-based tracking misses. Get clarity across every device, session, and touchpoint.
Attributed
Revenue
vs. AverageAttributed
Conversions
vs. AverageStatistical
Significance
ValidationKnow your customers
like never before
RX Identity stitches together every touchpoint
across devices and sessions into a complete
customer profile. No guessing. No gaps. Just
complete clarity.
Event Stream
Identity in action.
See the full story
RX Identity resolves every session into a unified customer profile. Whether browsing anonymously on mobile or
returning on desktop weeks later. Get complete visibility across every device, channel, and session.
Track in real-time
Events are captured in the moment and matched to customer profiles instantly. Trigger automations, optimize campaigns, and personalize experiences—all in real time.
Live in days, not weeks
Add the RX Pixel or Conversion API in minutes—our team handles the technical setup. Get complete data within 2-3 days, with zero engineering required.
Compare attribution models
First-click, last-click, linear, time-decay—see which attribution method tells the true story. RX Identity lets you
compare models side-by-side, so you can trust your data and invest with confidence.
Leading GDPR/CCPA compliance
Built to meet privacy regulations automatically—giving you accurate data while respecting customer privacy and protecting your brand.
From data to dollars
Increase quality and quantity of signals and feed them to your partners with Every tool in your stack works better with complete data.
Just ReleasedRX Identity & Conversion APIs
With RX Identity’s Conversion APIs you can seamlessly collect and push any
behavioral or conversion events across your entire stack. Use our templates
to instantly level up your strategy, or create your own.
Every event. Every detail.
Start capturing events at near-lossless levels by resolving anonymous interactions to known customers. Push richer, customer-level signals to platforms like Meta, Google, and TikTok—improving attribution, sharpening strategy, and boosting ROAS.
Build custom API workflows
No code needed. Click, select, and build high-powered
flows tailored to your funnel across your stack.
API template library
Work from a powerful set of API templates
to get up and running in just a few clicks.
Trusted by leading DTC brands
“Rollout was seamless and within a few days, we were able to consolidate our stores and accounts and have full data on all of our Shopify customers historically”
"RetentionX gives Dermalogica a clear, actionable view of what drives customers—answering questions with a data tool that teams across markets can access easily."
“Must-have app for any Shopify ecommerce. Set-up is truly seamless and the solution very easy-to-use, gives you immediate access to tons of powerful consumer insights”
“RetentionX is nothing short of fantastic and incredibly helpful in uncovering data that really grows your business. The extra support from the team has been very much appreciated and I look forward to continuing to use it and watch our business grow like never before.”
“RetentionX has been a game-changer for our customer insights. The dashboards are intuitive, and the segmentation tools help us take action fast. Highly recommend for any brand serious about retention.”
“Our rep was not only technically sharp but also provided strategic guidance, which made implementation quick and easy. It felt less like turning on a tool and more like unlocking a new capability for our business.”
“Our overall marketing has gotten a lot more visibility and has helped with an adjusted course instead of chasing flat ROAS that most digital marketing agencies will be limited to, if we were not feeding them the intel provided to us by RX.”
“RetentionX has been an invaluable tool for solving complex multi-store funnel analytics, giving us clear visibility into customer behavior across different touch points”
Frequently Asked Questions
Setup is fast, straightforward, and requires no development resources. The implementation of our tracking takes just a few minutes, and our user-friendly interface guides you through each step, making the entire process simple and hassle-free. Once installed, RX Identity begins tracking and enriching events immediately.
Yes. RetentionX’s server-side identity tracking and multi-model attribution can fully replace your existing tools, simplifying your stack and centralizing your data. RX Identity provides a unified, accurate view of performance without the need for additional plugins or scripts.
No, RetentionX tracking does not affect site performance. The RX tracking is implemented within a Shopify-controlled sandbox environment that loads asynchronously, meaning it cannot impact page load times or interfere with any frontend functionality. The code never interacts directly with your storefront frontend.
RetentionX gives you a 360° customer profile by capturing which channels and creatives drive visitors to your site, how they behave on-site, and all relevant transactional information. This full-journey view allows you to understand intent, performance, and attribution in a single place.
RetentionX blends proprietary and third-party identity resolution to achieve up 20-30% more identifiable sessions by stitching events and conversions across devices, browsers, channels, and time. This delivers a more accurate attribution view and expands your ability to target and activate customers.
Yes. Designed to fully support GDPR, CCPA, and other global privacy standards. RetentionX respects user consent, applies granular data controls, anonymizes signals when consent is not granted, and only processes personal data under lawful bases.
Every single customer gets onboarding support from one of our experts and full access to a huge library of helpful videos, articles, and more. In addition, our Growth plan includes a dedicated Customer Success Manager to work closely with you and your business.
Yes, we offer a 30-day risk free trial. During the trial you will be able to see your data and have access to a RetentionX expert.
