Auto-Merchandising.
Max Conversion.
Optimize every session and convert more with RX
Merchandising. We combine customer and behavioral
data to optimize for conversion and LTV.
Easily integrate art & science
RX Merchandising Automation allows you to combine automated sorting
with custom rules so you can optimize and take visual control to the next level.
Rule hierarchy
Easily create custom rules that determine the order in which
auto-sorting rules are applied.
Sort by tag
Gain ability to sort by product tags to create a dynamic experiences that showcase your products by color, season, or feature, and more.
Automate: Product Stories
Combine the algorithm and custom rules to automate brand product stories —
like color, print, category, or collection — in just a few clicks.
Pin products
Manually pin hero products to ensure full visual control when needed.
Stock rules
Dynamic thresholds work together with your priorities and rules to dynamically sort products using inventory logic.
Performance analytics
Track performance of each collection’s strategy over time and benchmark results.
Frequently Asked Questions
Our default implementation is easy, fast, and requires no development resources. The setup process guides you through every step and can be completed by anyone with admin access to Google Analytics and Shopify.
Note: If you’re running a headless setup, developer resources would be required, but we provide a detailed implementation guide and support during the entire process.
We offer custom sorting rules and the ability to completely override auto-sorting.
Sorting rules can be set to promote new arrivals, pin specific products, group products by tags, demote products running out of stock, select which collections you want RX to auto-optimize, and opt out of others.
We calculate our performance score for each product by factoring in click rates, add-to-basket rates, purchase rates, and product LTV.
Click rate: Helps identify your most enticing products
Add-to-basket rate: Helps determine top performing product detail pages
Purchase Rate: Indicator of high-converting products
Product LTV: Accounts for gross margin, product return rates, and repeat purchases.
No. Tracking does not affect site performance. The RX pixel is implemented within a Shopify-controlled sandbox environment that loads asynchronously, meaning it cannot impact page load times or interfere with any frontend functionality.
Once setup is complete, the first collection data will be available within 72 hours. We recommend collecting 7 days of data before enabling auto-sorting. This provides the algorithm with enough behavioral insight to optimize collections.
New positions are continuously tested for ongoing improvements. While you’ll see initial changes quickly, we recommend running auto-sorting for at least 3 weeks to thoroughly evaluate the impact.
Yes. RetentionX automatically tracks collection and product performance, giving you transparent insights before even enabling auto-sorting. You have full control over when and for which collections you activate auto-sorting, allowing you to test it on selected collections before scaling.
Every single customer gets onboarding support from one of our experts and full access to a huge library of helpful videos, articles, and more. In addition, our Growth plan includes a dedicated Customer Success Manager to work closely with you and your business.
Yes, we offer a 30-day risk free trial. During the trial you will be able to see your data and have access to a RetentionX expert.
