Server-Side Tracking for Shopify. Done Right.
customer journeys, resolved identities, and accurate attribution.
With direct Conversion API integrations, your ads will optimize
on real customers, not incomplete data.
Trusted by 1,500+ Brands
Tracking is broken. RX fixes it.
Client-side pixels break under browser restrictions and privacy controls. RX Identity collects data
directly from your store and sends it straight to ad platforms. No middleman. No loss.
Conversions Captured
Captured vs. native trackingRevenue Tracked
Attributed RevenuesEvent Match Rate
Across Browsers, Devices and SessionsClient Side
From Client Side...
Client-side tracking relies on browser-based pixels and cookies to capture events. When browsers block cookies, users switch devices, or privacy tools interfere, the pixel can’t fire. Attribution fails. Ad platforms optimize on noise.
Server Side
...To Server Side
RX Identity captures every event server-side and resolves anonymous sessions into complete customer profiles: across devices, platforms, and time.
How it Works: Anonymous Visitor to Revenue Lever
Capture every touchpoint, across browsers, sessions, devices, and time.
Lossless Data Capture
Real conversion tracking starts with knowing which channel the shopper is coming from. Reliant and accurate data capture from sources, devices, browsers, core to RX identity.
Enrich Partners with Conversion API’s
Built-in Conversion API’s let you filter what you send to ad platforms. Only send conversions above $100. Only track high-LTV customers. Exclude returns and refunds. Train Meta, Google, and TikTok on quality, not quantity. Because good retention starts with good acquisition.
Server Side Tracking
Server-side tracking captures events at the source - directly from your Shopify store. Data flows from your server to ad platforms via secure Conversion APIs. No cookies required. No browser restrictions. Complete visibility.
Identity Resolution
RX Identity builds a first-party identity graph that matches anonymous sessions to known customer profiles. You’ll know when an anonymous mobile session is actually a repeat customer with a high LTV, who’s browsed your site 6 times this week across devices. Retargeting works. Email flows trigger.
Every Platform. Every Conversion. Tracked Server-Side.
Meta CAPI. Google Enhanced Conversions. TikTok Events API. Pinterest, Snapchat, Bing, Klaviyo—and more. RX Identity sends complete conversion data to every platform that matters for your business. Connect once. Track everywhere.
Go Beyond Tracking
Fully compliant first-party tracking infrastructure that captures 99%+ of events, resolves customer identity
across devices, and sends enriched conversion data to Meta, Google, and TikTok automatically.
Fix Broken Attribution Across Every Channel
Google says they drove the sale. Meta says they did. Email takes credit too. Who’s right? RX Identity tracks every touchpoint and attributes revenue accurately—so you stop wasting budget on channels that look good but don’t convert.
Optimize Your Ad Platforms
Enrich your partners data with upgraded insights like: LTV, profit margin, churn risk, and segment data. Use your tracking and data to your benefit and grow your business around your customers.
Trigger 3-5x More Email Flows and Recover Abandoned Revenue
Klaviyo can’t send a trigger email to an anonymous session. Browse, cart, and checkout abandonment campaigns just got a lot more powerful.
Privacy-First Tracking That’s GDPR & CCPA Compliant
Built to meet privacy regulations automatically—giving you accurate data while respecting customer privacy and protecting your brand.
FASHION
ARCHIVIST added $251,000 in annual revenue through RetentionX’s lookalike audiences
Read full story
Frequently Asked Questions
RetentionX goes beyond Shopify’s native tracking by resolving customer identities across devices and sessions. By combining proprietary and third-party identity resolution, RetentionX can unify significantly more customer journeys into a single profile; giving you a more complete view of how customers browse, return, and convert.
Setup is fast, straightforward, and requires no development resources. The implementation of our tracking takes just a few minutes, and our user-friendly interface guides you through each step, making the entire process simple and hassle-free. Once installed, RX Identity begins tracking and enriching events immediately.
We offer hands-on migration support to make switching simple and low-risk. Our team can fully guide your setup and will handle the entire GTM setup for you. In most cases, all you need to do is implement the RetentionX pixel and configure your DNS settings– and you’ll be up and running within one business day. We’re also happy to help you add new abandonment email flows or migrate your existing ones.
Yes, RetentionX helps reduce reliance on heavy client-side scripts, which can improve page performance. Since server-side tracking shifts event delivery away from the browser, it reduces load time impact and improves the customer experience, especially on mobile.
Yes. RetentionX can be implemented alongside your existing setup, so you can validate results without disrupting your current tracking. You’ll be able to review performance transparently inside your ad platforms and compare event quality, match rates, and attribution impact over time. Each setup (email, paid ads) is designed to provide you transparently incremental impact.
If you ever decide to stop using RetentionX, your data remains yours. Upon request, we provide an export of your tracked event data before deleting it so you can upload it to another data warehouse or keep it for your internal reporting.
Stop guessing. Start scaling.
Every day you run ads without accurate tracking, you’re flying blind. You’re optimizing on incomplete data.
Wasting budget on what doesn’t work. Missing the conversions that matter most.
